EXECUTIVE SUMMARY The hospitality industry is one of the leading service industries in the world and offers lucrative opportunities like foreign exchange, business investment, and foreign exchange. Resort business continues to be one of the fastest growing businesses when compared with other areas of the hospitality industry. The present report evaluates the management practices followed […]
Relationship Between Customer Value Customer Satisfaction and Customer Loyalty The emergence of relationship marketing as a leading paradigm in marketing shifted the focus from attracting customers retaining and taking proper care of the existing customer base. Since satisfying the customers is the only way of retaining them, marketers make every attempt to provide better customer […]
Introduction A new paradigm faced by the marketing discipline is relationship marketing (Gronroos 1994). Relationship marketing involves maintenance of relations between the company and the forces in its micro-environment like suppliers, the public, intermediaries, and most importantly its customers. Companies started giving more importance to maintaining relationship with customers as they understood the importance of […]
INTRODUCTION A service can be defined as an economic activity offered by one party to the other by employing time based performances to bring out desired results in recipients. Services are fundamentally different from products due to their many inherent characteristics like intangibility, inseparability, and persishability (Gallouj and Weinstein 1997). The importance of the innovation […]