In the year 1979, Micheal Porter came up with a five forces of the competitive position model which provides a simple perspective or analyzing the competitive strength of a business organization or industry in general. According to Porter (1979) there are five forces that shape the competition in any industry, viz. threat of new entrants, […]
INTRODUCTION The depletion of the fossil fuels around the world and the improvements in the technology behind the electric cars is making both the regulators and consumers to see Battery Electric Vehicles (BEVs) as the cars of the future. Electric vehicles are also inexpensive to run and have lesser maintenance expenditure than the conventional cars. […]
Introduction While the Porter’s five forces model is used to analyze the competitive forces that are shaping the industry, PESTEL analysis is a tool that is used to analyze the external forces that impact the performance of a company or an industry. Apart from the industry level factors, the performance of a company or any […]
Marketing Mix of Exxon Mobil A company has to formulate its marketing strategy in a unique manner in order to build a sustainable competitive advantage. A sustainable competitive advantage gives a number of advantages to companies like ability to charge a premium price over competitors and protection against nimble footed new entrants into the market. […]