INTRODUCTION Water-borne diseases are one of the primary reasons for the illness among both the children and adult population in India. The lack of clean drinking water to a vast segment of the population results in people drinking contaminated water from unprotected sources. According to a recent report by the United States, nearly 1 lakh […]
INTRODUCTION The depletion of the fossil fuels around the world and the improvements in the technology behind the electric cars is making both the regulators and consumers to see Battery Electric Vehicles (BEVs) as the cars of the future. Electric vehicles are also inexpensive to run and have lesser maintenance expenditure than the conventional cars. […]
Companies struggle hard to survive in the market by overcoming the competition around them. In order to position themselves from the others, companies need to establish a unique competitive advantage of their own. A distinct competitive advantage will not only enable a company to overcome the competition from the others but also to ensure its […]
INTRODUCTION One of the important dilemmas faced by the companies and managers in the strategic management process of a business is timing the introduction of new products/technologies into the market. Managers have two options for the introduction of new products/technologies into the market: pioneer vs follower. Each of the two options comes with it own […]
Introduction In a world where change is the only constant, innovation has emerged as the main source of competitive advantage for many firms around the world. Recent business history is full of examples of companies like Nokia which had fallen behind their competitors due to their inability to innovate consistently. While the companies based in […]