Introduction While the Porter’s five forces model is used to analyze the competitive forces that are shaping the industry, PESTEL analysis is a tool that is used to analyze the external forces that impact the performance of a company or an industry. Apart from the industry level factors, the performance of a company or any […]
INTRODUCTION Norton Motorcycles is one of the leading motorcycle company in the UK with a rich corporate heritage dating back to the early 20th century. The company has a presence in 13 major markets in the world and enjoys a loyal customer base. The global financial crisis which resulted in the contraction in the developed […]
INTRODUCTION The Indian economy has been growing fast since the early 1980s. The growth rate of the economy has picked up speed since economic reforms were initiated in the year 1990s. Most of the sectors of the economy like Banking, Insurance, and Telecom have experienced high periods of growth. Economic reforms have opened up the […]
Entrepreneurship in India Being part of the BRICs group of nations, and with an average growth rate of 8 percent per annum, India is one of the fastest growing emerging economies in the world. From the time when economic reforms were started in the early 1990s, the country is growing at a rapid pace. Many […]
Marketing Mix of Exxon Mobil A company has to formulate its marketing strategy in a unique manner in order to build a sustainable competitive advantage. A sustainable competitive advantage gives a number of advantages to companies like ability to charge a premium price over competitors and protection against nimble footed new entrants into the market. […]