Introduction Companies can employ a limitless number of competitive strategies as the strategic approach of the company entails custom-designed approaches which can fit the company’s own circumstances and the conditions which are prevalent in the market. However, the major differences among the competitive strategies adopted by companies boil down to (1) whether the company is […]
The idea of value chain was first mooted by Michael Porter in the year 1980 to show how customer value is created over a chain of activities that conclude with the production of the end product/service. Porter’s value chain consists two major categories of business activities, viz. primary and secondary activities. Primary activities like inbound […]
In the year 1979, Micheal Porter came up with a five forces of the competitive position model which provides a simple perspective or analyzing the competitive strength of a business organization or industry in general. According to Porter (1979) there are five forces that shape the competition in any industry, viz. threat of new entrants, […]
INTRODUCTION TO SWOT ANALYSIS SWOT Analysis: Stands for “strength, weaknesses, opportunities and threats.” It can be done to find out the organizations “strengths and weaknesses and opportunities and threats” that may affect the organization in the external environment. (Thompson and Martin 2010b). It takes the gathering of data and analyzing all the data of all […]
INTRODUCTION The depletion of the fossil fuels around the world and the improvements in the technology behind the electric cars is making both the regulators and consumers to see Battery Electric Vehicles (BEVs) as the cars of the future. Electric vehicles are also inexpensive to run and have lesser maintenance expenditure than the conventional cars. […]
Introduction While the Porter’s five forces model is used to analyze the competitive forces that are shaping the industry, PESTEL analysis is a tool that is used to analyze the external forces that impact the performance of a company or an industry. Apart from the industry level factors, the performance of a company or any […]
Introduction Product differentiation and cost leadership strategies can help a company to increase their profitability. Faced with the unprecedented competition during its lifetime and the expected new competition from the players who were yet to enter the market like cable and DTH operators, BT decided that it had no other option than to change the […]
INTRODUCTION Norton Motorcycles is one of the leading motorcycle company in the UK with a rich corporate heritage dating back to the early 20th century. The company has a presence in 13 major markets in the world and enjoys a loyal customer base. The global financial crisis which resulted in the contraction in the developed […]
Introduction In a world where change is the only constant, innovation has emerged as the main source of competitive advantage for many firms around the world. Recent business history is full of examples of companies like Nokia which had fallen behind their competitors due to their inability to innovate consistently. While the companies based in […]
Marketing Mix of Exxon Mobil A company has to formulate its marketing strategy in a unique manner in order to build a sustainable competitive advantage. A sustainable competitive advantage gives a number of advantages to companies like ability to charge a premium price over competitors and protection against nimble footed new entrants into the market. […]