Introduction A brand is defined as a name, term, sign, symbol, design which identifies the goods and services of a seller from that of another. Brands add different kinds of values to a product (Farquhar, 1990). The importance of brands in the current marketing environment which is cluttered with competing businesses is well known to […]
Marketing Mix of Exxon Mobil A company has to formulate its marketing strategy in a unique manner in order to build a sustainable competitive advantage. A sustainable competitive advantage gives a number of advantages to companies like ability to charge a premium price over competitors and protection against nimble footed new entrants into the market. […]
American Apparel: Unwrapping Ethics In a quick span of time, American Apparel has emerged as one of the leading Apparel companies in the US with a unique business strategy of appealing to consumers who look for natural beauty. Over the years since it was founded, American Apparel has earned reputation for its policies like sweatshop-free […]