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Introduction This chapter builds on the literature chapter will elucidate the research methodology used in the research process. The focus will be on explaining the research objectives and questions and presenting different research approaches and strategies. Research methodology includes research objectives, pilot-testing, data collection method followed, research tool used, problems faced, and any other limitations […]
INTRODUCTION Water-borne diseases are one of the primary reasons for the illness among both the children and adult population in India. The lack of clean drinking water to a vast segment of the population results in people drinking contaminated water from unprotected sources. According to a recent report by the United States, nearly 1 lakh […]
Introduction The global financial crisis of 2008 had a major impact on the finances of many leading economic powers of the world. The major western economies, where the crisis originated, suffered the most due to the crisis. Other than the major financial centres of the world like USA and UK, a number of European countries […]
Relationship Between Customer Value Customer Satisfaction and Customer Loyalty The emergence of relationship marketing as a leading paradigm in marketing shifted the focus from attracting customers retaining and taking proper care of the existing customer base. Since satisfying the customers is the only way of retaining them, marketers make every attempt to provide better customer […]
Introduction A new paradigm faced by the marketing discipline is relationship marketing (Gronroos 1994). Relationship marketing involves maintenance of relations between the company and the forces in its micro-environment like suppliers, the public, intermediaries, and most importantly its customers. Companies started giving more importance to maintaining relationship with customers as they understood the importance of […]
The increased importance that is being given to outsourcing is making many companies to outsource a major part of their operations to other companies. This results in long supply chains for the supply of raw materials and components that are required for running their business operations. The performance of these third party companies that supply […]
Traditionally the studies on the promotion of human rights and the investigations into violation of human rights had centered around the countries and their governments (Meyer 1996). But the growing clout of MNCs in the global affairs made them an important stakeholder in the promotion of human rights around the world. Globalization has accentuated the […]
INTRODUCTION Logistics refers to the management of the flow of resources between the place of origin and the place of their final utilization with the intention of meeting some purposes. Smooth operation of logistics function is important for the proper working of a firm. Effective logistics management is more important for large businesses which source […]
Introduction Globalization is the latest buzzword that has dominated the global business for the greater part of the last two decades. Forces like the progressive globalization of trade and finance have reshaped the global economy which surpassed the peak levels that were reached during the pre-World War I period. Academic researchers have tried to define […]
DESCRIPTION This project is to understand the suitability and application of Indian fabric material for the manufacture of western apparel and accessories. The attitude of consumers regarding such innovative apparel concept will be empirically studied. An attempt will be made to understand the potentiality and expected acceptability of Indian customers to such fusion clothing. An […]
Introduction The Vietnam War is one of the most defining moments of modern history. It was the first war of the 20th century when the leading super power of the world was humiliated at the hands of an obscure Asian country. Since the defeat of the British in Afghanistan during the middle of the 19th […]
Introduction Companies can employ a limitless number of competitive strategies as the strategic approach of the company entails custom-designed approaches which can fit the company’s own circumstances and the conditions which are prevalent in the market. However, the major differences among the competitive strategies adopted by companies boil down to (1) whether the company is […]
The idea of value chain was first mooted by Michael Porter in the year 1980 to show how customer value is created over a chain of activities that conclude with the production of the end product/service. Porter’s value chain consists two major categories of business activities, viz. primary and secondary activities. Primary activities like inbound […]
In the year 1979, Micheal Porter came up with a five forces of the competitive position model which provides a simple perspective or analyzing the competitive strength of a business organization or industry in general. According to Porter (1979) there are five forces that shape the competition in any industry, viz. threat of new entrants, […]
INTRODUCTION TO SWOT ANALYSIS SWOT Analysis: Stands for “strength, weaknesses, opportunities and threats.” It can be done to find out the organizations “strengths and weaknesses and opportunities and threats” that may affect the organization in the external environment. (Thompson and Martin 2010b). It takes the gathering of data and analyzing all the data of all […]