Right from the time the company was founded, BT had a rich history of innovation. Its total patents around the world were nearly 7700 with 141 of them being filed in the year 2006 alone. However, most of the innovations that were made in BT were not commercially oriented. Understanding the need, Bross has emphasized […]
Introduction Product differentiation and cost leadership strategies can help a company to increase their profitability. Faced with the unprecedented competition during its lifetime and the expected new competition from the players who were yet to enter the market like cable and DTH operators, BT decided that it had no other option than to change the […]
Companies struggle hard to survive in the market by overcoming the competition around them. In order to position themselves from the others, companies need to establish a unique competitive advantage of their own. A distinct competitive advantage will not only enable a company to overcome the competition from the others but also to ensure its […]
INTRODUCTION Norton Motorcycles is one of the leading motorcycle company in the UK with a rich corporate heritage dating back to the early 20th century. The company has a presence in 13 major markets in the world and enjoys a loyal customer base. The global financial crisis which resulted in the contraction in the developed […]
INTRODUCTION The culture of an organization has a lot of bearing on the functioning of the organization. An organization’s culture consists of values, beliefs, and norms which influence with behaviour of the people who are working with it. According to Kotter and Cohen (1992), organizations have different types of cultures and subcultures. Past research has […]
INTRODUCTION A service can be defined as an economic activity offered by one party to the other by employing time based performances to bring out desired results in recipients. Services are fundamentally different from products due to their many inherent characteristics like intangibility, inseparability, and persishability (Gallouj and Weinstein 1997). The importance of the innovation […]
INTRODUCTION One of the important dilemmas faced by the companies and managers in the strategic management process of a business is timing the introduction of new products/technologies into the market. Managers have two options for the introduction of new products/technologies into the market: pioneer vs follower. Each of the two options comes with it own […]
Introduction In a world where change is the only constant, innovation has emerged as the main source of competitive advantage for many firms around the world. Recent business history is full of examples of companies like Nokia which had fallen behind their competitors due to their inability to innovate consistently. While the companies based in […]