El Pollo Loco, Inc. (El Pollo Loco) is a restaurant company that specializes in selling Mexican-styled grilled chicken. Since the Mexican parent company established the restaurants’ outlets in the USA in the year 1980 and sold them to American investors, the company has rapidly expanded its operations. El Pollo Loco is preferred by customers who […]
EXECUTIVE SUMMARY The hospitality industry is one of the leading service industries in the world and offers lucrative opportunities like foreign exchange, business investment, and foreign exchange. Resort business continues to be one of the fastest growing businesses when compared with other areas of the hospitality industry. The present report evaluates the management practices followed […]
Relationship Between Customer Value Customer Satisfaction and Customer Loyalty The emergence of relationship marketing as a leading paradigm in marketing shifted the focus from attracting customers retaining and taking proper care of the existing customer base. Since satisfying the customers is the only way of retaining them, marketers make every attempt to provide better customer […]
Introduction A new paradigm faced by the marketing discipline is relationship marketing (Gronroos 1994). Relationship marketing involves maintenance of relations between the company and the forces in its micro-environment like suppliers, the public, intermediaries, and most importantly its customers. Companies started giving more importance to maintaining relationship with customers as they understood the importance of […]
Introduction Companies can employ a limitless number of competitive strategies as the strategic approach of the company entails custom-designed approaches which can fit the company’s own circumstances and the conditions which are prevalent in the market. However, the major differences among the competitive strategies adopted by companies boil down to (1) whether the company is […]
In the year 1979, Micheal Porter came up with a five forces of the competitive position model which provides a simple perspective or analyzing the competitive strength of a business organization or industry in general. According to Porter (1979) there are five forces that shape the competition in any industry, viz. threat of new entrants, […]
INTRODUCTION The depletion of the fossil fuels around the world and the improvements in the technology behind the electric cars is making both the regulators and consumers to see Battery Electric Vehicles (BEVs) as the cars of the future. Electric vehicles are also inexpensive to run and have lesser maintenance expenditure than the conventional cars. […]
Introduction Amazon is one of the most successful businesses in the recent past. The company has pioneered the business model of selling goods online to the customers on a scale that was never seen before. It has initially started selling books online to the customers. Using the data that was collected from selling books online; […]
INTRODUCTION The increasing competition in the marketplace is making it difficult for firms to keep up with their growth momentum. Newer entrants to the market try to poach the customers with their new to the market products or superior customer service. The cost of acquiring a new customer is also very high when compared with […]
Introduction A brand is defined as a name, term, sign, symbol, design which identifies the goods and services of a seller from that of another. Brands add different kinds of values to a product (Farquhar, 1990). The importance of brands in the current marketing environment which is cluttered with competing businesses is well known to […]
INTRODUCTION A service can be defined as an economic activity offered by one party to the other by employing time based performances to bring out desired results in recipients. Services are fundamentally different from products due to their many inherent characteristics like intangibility, inseparability, and persishability (Gallouj and Weinstein 1997). The importance of the innovation […]
Marketing Mix of Exxon Mobil A company has to formulate its marketing strategy in a unique manner in order to build a sustainable competitive advantage. A sustainable competitive advantage gives a number of advantages to companies like ability to charge a premium price over competitors and protection against nimble footed new entrants into the market. […]
Hart Hospital Equipment, Inc.- Case Analysis Introduction Overview of the Case The case is about the dilemma faced by Hart Hospital Equipment, Inc. (Hart), one of the leading manufacturers of medical care equipment. The company has traditionally focused on the sales of some of its products like defibrillators and EKG machines. They used to give […]
American Apparel: Unwrapping Ethics In a quick span of time, American Apparel has emerged as one of the leading Apparel companies in the US with a unique business strategy of appealing to consumers who look for natural beauty. Over the years since it was founded, American Apparel has earned reputation for its policies like sweatshop-free […]