Finance

profitability through product differentiation

Maximizing BT Group’s Profitability Through Product Differentiation and Cost Leadership

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Introduction Product differentiation and cost leadership strategies can help a company to increase their profitability. Faced with the unprecedented competition during its lifetime and the expected new competition from the players who were yet to enter the market like cable and DTH operators, BT decided that it had no other option than to change the […]

Innovation at British Telecom

BT Group’s Approach to Innovation and Share Performance

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Companies struggle hard to survive in the market by overcoming the competition around them. In order to position themselves from the others, companies need to establish a unique competitive advantage of their own. A distinct competitive advantage will not only enable a company to overcome the competition from the others but also to ensure its […]