Introduction Amazon is one of the most successful businesses in the recent past. The company has pioneered the business model of selling goods online to the customers on a scale that was never seen before. It has initially started selling books online to the customers. Using the data that was collected from selling books online; […]
Right from the time the company was founded, BT had a rich history of innovation. Its total patents around the world were nearly 7700 with 141 of them being filed in the year 2006 alone. However, most of the innovations that were made in BT were not commercially oriented. Understanding the need, Bross has emphasized […]
Introduction Product differentiation and cost leadership strategies can help a company to increase their profitability. Faced with the unprecedented competition during its lifetime and the expected new competition from the players who were yet to enter the market like cable and DTH operators, BT decided that it had no other option than to change the […]
Mergers and acquisitions are one of the principle ways in a telecom company can grow worldwide and emerge as a global business. Faced with increased competition in the home market and worldwide, BT has turned to mergers and acquisitions in order to grow itself and face the competition in the marketplace. Despite lagging in the […]
Companies struggle hard to survive in the market by overcoming the competition around them. In order to position themselves from the others, companies need to establish a unique competitive advantage of their own. A distinct competitive advantage will not only enable a company to overcome the competition from the others but also to ensure its […]
INTRODUCTION The increasing competition in the marketplace is making it difficult for firms to keep up with their growth momentum. Newer entrants to the market try to poach the customers with their new to the market products or superior customer service. The cost of acquiring a new customer is also very high when compared with […]
INTRODUCTION Good employee relations in an organization results in better employee relationship management and long term performance of the business. Having good relationship with the employees and creating better engagement helps organizations to achieve their long term financial and non financial goals easily. Apple, the leading technology company in the world has put good emphasis […]
INTRODUCTION Governments all over the world now recognize the importance of the seaborne naval forces in issues like protection of the nation’s borders, projecting the country’s power internationally, and in implementing the foreign policy of the country. A well groomed maritime force of a country makes it possible to invade distant places without making tiring […]
Anarchism Anarchism is a unique political philosophy that emphasizes on stateless societies. According to Anarchism, societies will govern themselves as autonomous institutions. The earliest proponents of anarchism claimed that the modern state to be undesirable and even harmful (Fine 1955). Unlike other political philosophies like Marxism, Anarchism does not have a single ideology or a […]
McDonald’s brand of quick serve restaurants is on the leading fast food chains in the world. It was founded in the year 1940 by two young brothers from California, viz. Richard and Maurice Donald with the opening of the first outlet in San Bernardino (McDonald’s, 2013). The restaurant was later taken over by one its […]
INTRODUCTION The different approaches to the explanation of internationalization of a business firm put different emphasis on the issues of market selection and entry. Despite their distinctive approaches, most of these theories imply that firms expand into international markets in multiple stages. At first their scope is limited and cautious. But once the firms’ confidence […]
INTRODUCTION Norton Motorcycles is one of the leading motorcycle company in the UK with a rich corporate heritage dating back to the early 20th century. The company has a presence in 13 major markets in the world and enjoys a loyal customer base. The global financial crisis which resulted in the contraction in the developed […]
INTRODUCTION Plastic bags are among some of the items which are biodegradable. To put it more subtly, they don’t decay on their own like discarded food, paper, and fruits. It can take some thousands of years before a plastic bag can turn into tiny pieces. Like any other things which are made of plastic, plastic […]
Introduction A brand is defined as a name, term, sign, symbol, design which identifies the goods and services of a seller from that of another. Brands add different kinds of values to a product (Farquhar, 1990). The importance of brands in the current marketing environment which is cluttered with competing businesses is well known to […]
Introduction In order to maintain a sense of order between the nations or nation-states of the world, a system of international relations has been formed (Huntington 1993). As countries continue to transact with the other countries in the world a sense of international relations develop between the countries automatically. Over the period of time international […]
